Back in September, the brains behind Oasis came up with a brilliant viral marketing strategy to promote Dig Out Your Soul. Before the album was even released, the songs were introduced to Subway street musicians all over New York. On September 12th, it was go time -- said musicians bombarded the subways with their own interpretations of the new Oasis tunes (most better than the original arrangements). MySpace was on board to promote the making of this project, and just released an 18-minute documentary which is actually a very interesting watch. Some of these faces are quite recognizable -- in fact I saw this guy Luke Ryan about an hour ago at the Grand Central shuttle stop.
Oasis - Dig Out Your Soul In The Streets
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